noun \ kən-ˈfȯr-mə-tē \
Definition of conformity
In this book, the term is used to refer to a social model of behavior, when people accept wide-spread memes while ignoring less-known ones. Conformity is rendered by the first human instinct—the impulse to know. It forces people to treat the popularity of the meme as a direct result of its validity and practical utility. That allows us to save a considerable amount of time that we usually spend to test each meme.